CASE STUDY: STRATEGIC SOLUTION PARTNERS
Talent Management in the post-Covid eraFull-service Digital Marketing Support
The client:
Strategic Solution Partners
A fully remote hospitality solutions agency.
The Challenge:
The company wanted to rebrand from being seen as primarily a taskforce company and refocus on its consulting services.
The Approach:
The main strategy for SSP was to generate consulting leads by publishing strong thought leadership content by the members of SSP’s consulting team, in the most prestigious industry journals and cross-promote monthly on SSP’s LinkedIn page with a strong following. The Colibrily Crew supported SSP through SEO website optimization and later pivoted to contain video interviews to accommodate consultant preferences.
Services:
- Digital marketing strategy
- Web design and development
- Search engine optimization (SEO)
- Branding and storytelling
- Social media management focus on LinkedIn
- Video creation
- Public relationships including press releases
- Project management
- Email marketing
- Copywriting
- Video editing
- Ad creation and targeting (Search and LinkedIn)
- White paper marketing design
Big Wins:
- Launched new website
- Implemented digital marketing strategy along with SEO focus
- Ideating and producing thought-leadership content
- Growing LinkedIn presence
- Recording, editing, and producing interviews with industry experts
- PR (regular publication of experts’ articles in thematic resources)
- Promotion of the annual white paper (design, paid ads, email marketing)
- Launching new email marketing campaigns
Links:
The Results:
LinkedIn:
- Followers doubled (2x)
- Page views +851%
- Reactions +5,066%
- Comments +5,200%
- Reposts +3,057%
Website/SEO:
The overall digital marketing strategy along with SEO led to a 64.51% increase in leads generated from the website.
- Sessions increased by 112.1%
- Pageviews increased by 296.4%
- Users increased by 56.2%
- Impressions increased by 96.1%
Our partnership with The Colibrily Crew started with our website; their quality of work and values were such that we decided to move all our marketing efforts under their umbrella. They have been instrumental in creating a robust digital footprint for our company and our products resulting in an increase of website leads by 240%.
Graphical design and marketing materials
WEBSITE DEVELOPMENT AND DESIGN
Marketing Emails
Social Media (LinkedIn)
seo metrics
When we started working with SSP, their SEO rankings had been stagnant for an extended period of time. The Colibrily Crew stepped in to build a new website along with a targeted SEO strategy starting with a competitive analysis. We focused on an SEO strategy that built-around new services that SSP was offering. SSP was not ranking previously for the revenue-targeting long-tail keywords and within a year had several highly competitive keywords ranking in the top 10.
The overall digital marketing strategy along with SEO led to a 64.51% increase in leads generated from the website.
