CASE STUDY: STRATEGIC SOLUTION PARTNERS

Talent Management in the post-Covid era

Full-service Digital Marketing Support

The client:

Strategic Solution Partners

A fully remote hospitality solutions agency.

The Challenge:

The company wanted to rebrand from being seen as primarily a taskforce company and refocus on its consulting services.

The Approach:

The main strategy for SSP was to generate consulting leads by publishing strong thought leadership content by the members of SSP’s consulting team, in the most prestigious industry journals and cross-promote monthly on SSP’s LinkedIn page with a strong following. Colibrily supported SSP through SEO website optimization and later pivoted to contain video interviews to accommodate consultant preferences.

Services:

  • Digital marketing strategy
  • Web design and development
  • Search engine optimization (SEO)
  • Branding and storytelling
  • Social media management focus on LinkedIn
  • Video creation
  • Public relationships including press releases
  • Project management
  • Email marketing
  • Copywriting
  • Video editing
  • Ad creation and targeting (Search and LinkedIn) 
  • White paper marketing design

Big Wins:

  • Launched new website
  • Implemented digital marketing strategy along with SEO focus
  • Ideating and producing thought-leadership content
  • Growing LinkedIn presence
  • Recording, editing, and producing interviews with industry experts
  • PR (regular publication of experts’ articles in thematic resources)
  • Promotion of the annual white paper (design, paid ads, email marketing)
  • Launching new email marketing campaigns 

Links:

Visit the Site
Visit LinkedIn

The Results:

LinkedIn:

  • Followers doubled (2x)
  • Page views +851%
  • Reactions +5,066%
  • Comments +5,200%
  • Reposts +3,057%

Website/SEO:

The overall digital marketing strategy along with SEO led to a 64.51% increase in leads generated from the website.

  • Sessions increased by 112.1%
  • Pageviews increased by 296.4%
  • Users increased by 56.2%
  • Impressions increased by 96.1%
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Our partnership with Colibrily started with our website; their quality of work and values were such that we decided to move all our marketing efforts under their umbrella. They have been instrumental in creating a robust digital footprint for our company and our products resulting in an increase of website leads by 240%.

Jacqueline Villamil

Jacqueline Villamil

COO | Strategic Solution Partners

Graphical design and marketing materials

WEBSITE DEVELOPMENT AND DESIGN

SSP full downloadfinal
SSP full consulting
SSP full finance

Marketing Emails

SSP Email Example 1
SSP Email Example 2
SSP Email Example 3
SSP Email Example 4

Social Media (LinkedIn)

SSP LinkedIn Example 2
SSP LinkedIn Example 4
SSP LinkedIn Example 3
SSP LinkedIn Example 1

seo metrics

When we started working with SSP, their SEO rankings had been stagnant for an extended period of time. Colibrily stepped in to build a new website along with a targeted SEO strategy starting with a competitive analysis.  We focused on an SEO strategy that built-around new services that SSP was offering. SSP was not ranking previously for the revenue-targeting long-tail keywords and within a year had several highly competitive keywords ranking in the top 10.

The overall digital marketing strategy along with SEO led to a 64.51% increase in leads generated from the website. 

GSC Rankings
AhrefsMetrics
SSP Acquisitions Example