CASE STUDY: STRATEGIC SOLUTION PARTNERS
Talent Management in the post-Covid eraFull-service Digital Marketing Support
The client:
Strategic Solution Partners
A fully remote, B2B hospitality solutions provider.
The Challenge:
Rebranding, full communication strategy, and increased lead generation from digital marketing efforts for a large hospitality solutions provider.
- To expand the brand’s stellar reputation as a taskforce company to include their new consulting services.
- To position them as top-of-mind for all the services they provide and rebrand them as an integrated hospitality solutions provider.
- To design a multi-platform digital marketing strategy focused on generating leads.
The Approach:
- Building a holistic digital marketing strategy along with a competitor analysis.
- New website design with a focus on conversion rate optimization (CRO) and SEO/GEO.
- A thought-leadership-based strategy including highly specialized writing of hospitality articles, video production, and PR in leading hospitality
- publications.
- Promoting the client’s regular white paper leveraged to position the client as a thought leader in their industry.
- LinkedIn-centric social media strategy, including paid advertising.
- Targeted email marketing newsletters design and implementation.
- Google Search Ads targeting two main revenue streams and drivers.
- Implementing AIO/GEO to increase brand visibility in AI rankings and secure SSP’s position as an innovator in their industry.
Services:
- Digital marketing strategy
- Web design and development
- Search engine optimization (SEO)
- Generative engine optimization (GEO)
- Branding and storytelling
- Social media management focused on LinkedIn
- Video creation
- Public relations, including press releases
- Project management
- Email marketing
- Copywriting
- Video editing
- Ad creation and targeting (Search and LinkedIn)
- White paper marketing design
Links:
The Results:
LinkedIn:
SSP became the industry leader and best-class example for hospitality staffing.
- Followers surpassed all competitors and reached a target of 35k
- Page views per month +71%
- Reactions per month +132%
Website/SEO:
An unprecedented increase in all website-based KPIs:
- Website-generated leads + 240%
- Active Users increased by 41.2%
- Impressions increased by 374.2%
Email Marketing:
More targeted email marketing newsletters helped SSP surpass the industry average.
Six months into 2025, the revised email marketing strategy results included:
- Open rate reached 76.28% versus the 41.75% industry average
- Clickthrough rate reached 23.28% versus the 2.45% industry average
- Increased audience engagement, leading to 12 additional leads
SEO/AIO Metrics:
When we started working with SSP, their SEO rankings had been stagnant for an extended period. The Colibrily Crew stepped in to build a new website along with a targeted SEO strategy, starting with a competitive analysis. We focused on an SEO strategy built around the new services SSP was offering. SSP was not ranking previously for the revenue-targeting long-tail keywords and, within a year, had several highly competitive keywords ranking in the top 10.
The overall digital marketing strategy, combined with SEO, consistently positioned SSP as one of the top 3 in brand mentions for hospitality-related keywords in generative tools (AIO).
Our partnership with The Colibrily Crew started with our website; their quality of work and values were such that we decided to move all our marketing efforts under their umbrella. They have been instrumental in creating a robust digital footprint for our company and our products resulting in an increase of website leads by 240%.
