WHY is website design important?
Your website is the digital face of your business. It represents your brand, what you’re selling, who you are, and most importantly, lends credibility to your organization. If your site doesn’t match your business brand, it’s time to consider updating your site and investing in upping your digital game.
By using the holistic website development and design process, Colibrily takes stock of your overall digital presence for opportunities to improve your website. Our goal is to align your business objectives by improving your supporting technology assets like your website, SEO, site speed, email acquisition, etc.
Our process focuses on building a symbiotic relationship with your audience, building trust, and gaining authenticity.
Colibrily website development process
design | look and feel
It all starts with getting the user’s attention when they come to your site. Is it visually appealing? Easy to follow? Engaging? Readers take less than 50 milliseconds to form an opinion of your website. That’s not much time to impact whether they will they’ll stay or leave. We can assist in helping you create an authentic design and layout that will encourage your readers to engage in the content of your site. Whether it is color schema, typography, images, or information flow, Colibrily has the tools to maximize your user’s experience.
navigation and ARCHITECTURE
There is nothing more painful than coming to a site only to get lost or not find what you’re looking for. Our architecture design process organizes content with the intention of making it easy for readers to find what they’re looking for. Colibrily starts by building a hierarchy of information in a format that resonates with your target market. Then we look for ideal locations to promote linking and display navigation paths and categories.
communication and messaging
Communication and on point messaging is key to having users click through your site. Word choices and concise language is often an after-thought on site design. Colibirly uses proven and effective copywriters to produce original and high value content for clients making it easy for them to understand.
As of 2017 mobile became king as the amount of mobile web traffic overtook desktop traffic. In addition, Google modified their search algorithm in 2018 to be mobile-first index to rank sites in search results. Mobile friendly websites are essential to any business. Colibrily designs each and every website with a mobile-first approach ensuring maximum results with Google and desirable user experiences.
Often overlooked is accurate and helpful reporting of website traffic and ranking. We automate critical metrics-based reports in Google Analytics and Google Search Console and offer customized reporting via Google Data Studio.