wHY is local seo important for a business?
Local SEO is an absolute must for any physical store. The trend is like any new feature by Google, it’s here to stay and will continue to become bigger each year as Google continues to improve their information presentation layer. In short, think of Local SEO as any search term + “near me.” For example, Coffee near me or Donuts near me. When you search for “near me” Google presents businesses in proximity of your location based on your geo-location and websites it has previously crawled. You are presented with nearby options of businesses and their respective details and consumer reviews. This is a massive opportunity for local businesses to be within the first 3 results on Google search results. 86% of people look up the location of a business on Google Maps. That means for a brick and mortar business, you really need to be in the top three of search results.
Building a Local SEO strategy will target your business to show up in the top three of Google search results. There are heaps of statistics that show high click through rates and high ROIs when investing in a Local SEO strategy. Colibrily offers Local SEO strategy planning, building, and reporting for businesses.
Google My Business
It all starts with having a comprehensive and high quality Google My Businessaccount. This means high res images, creating Q&As, confirming correct business name, address, website URL, and other details. Our process includes maximizing the potential of Google My Business for your business.
Local SEO doesn’t stop with a Google My Business account. Citations are the name of the game for making sure your business is listed in as many “directories” as possible. Citations vary by industry and location. You can see the top citations by city using the WhiteSpark.ca “Best Citation List” tool. We have a process for updating citations and making sure your business is consistent across all director channels relevant to your industry or niche.
Not only does Google use their Google My Business and reference other citation sites for local results, but they also scan your website for Schema Data to include in their search results. Think of Schema Data as code that tells Google very specific details about your business like hours of operation, location, etc. This Schema Data is used in a variety of ways online. For example, Facebook uses Schema Data to specify a post Title and Description. Having proper Schema Data is essential if you’re a business and wanting to offer more robust results in Google and Bing. Colibrily can ensure your Schema Data is properly displaying for your type of business.
72% of consumers who perform a local search visit a store within 5 miles of their current location.
61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
It doesn’t matter how gorgeous or wonderful your website is if local consumers can’t find you using Google and Bing. That’s where Colibrily can help.
Our Local SEO process focuses on understanding your sites current Local SEO performance and building a plan to rank higher. This includes researching and analyzing keywords best for Local SEO opportunities, improving your Google My Business account information, and building your list of citations