WHY is email marketing important?
Email marketing is one of the best tools for engaging and marketing to your clients. There is nothing more valuable than an email address. Period. Each email address represents a person that has opted-in to receive your content. This is your tribe, your people.
By far email is the #1 method for communicating to your tribe. Everyone checks their email on a daily basis, so why not reach out to your audience? You own the content, the branding, and the messaging. Unlike search traffic or advertising, your email subscribers have explicitly consented to receive promotional and marketing material from you. In addition, email converts better than any other form of communication by far. And it has the highest ROI at nearly 4400% according to Optinmonster. Investing in email marketing is a no brainer.
Email marketing has an ROI of 4400%. (optinmonster.com)
It doesn’t matter how gorgeous or wonderful your website is if clients are not being marketed properly through email. Email marketing is much bigger than just having a MailChimp account and getting subscribers on your website. That’s where Colibrily can help. We work with you to jointly create an email marketing campaign strategy that will resonate with your audience. Whether it is a “welcome” series, newsletter, or specific email campaign, we can help you deliver the best content to your audience. Our proven strategy building process ensures you get the most bang for your buck.
Colibrily email marketing strategy process
It all starts with getting users to sign up to join your subscriber list. Sounds easy right? It is, if done properly. It is a common mistake with small businesses to think that having an opt-in form equals new email sign-ups. Opt-in rates are typically low because there is little value being offered to clients. Colibrily can help you develop a value-added product or offering for new sign-ups. This is step 1 of our email marketing process strategy.
Email Marketing Services
There are countless paid-for email marketing service companies that will gladly take your money. Everyone knows MailChimp, but are they the best? They sure do have a great marketing budget! The answer is it depends on the stage of your business. We tend to recommend using smaller email marketing service companies that offer more features at a lower cost. In Step 2 of our email marketing process strategy, we help you choose the right email marketing service company.
Marketed emails start with three numbers: open rate, click through rate, and unsubscribe rate. If your campaign numbers are off, we can help. One area often overlooked is the automated “welcome” message a follower receives when they sign-up for your subscriber list. Step 3 of our email marketing process strategy is build a proper autoresponder “welcome” email filled with relevant content to user when they subscribe. “Welcome” emails are the best place to offer initial value to clients and give them the chance to trust your brand. We turn followers into customers through targeted and curated content in automated emails.
Message Sequence and Automation
A proper email marketing campaign will have a series of targeted emails queued up that are automated. Each email will be sent based on a prebuilt workflow designed to maximize user engagement and desired results. Step 4 of our email marketing process strategy builds a powerful and dynamic automated process for your email campaigns and management.
Often overlooked in email marketing is reporting the metrics of email campaigns like A/B testing, open rates, click through rates, and unsubscribe numbers. Step 5 of the email marketing process strategy is building automated reporting. This enables you to tweak your overall communication for maximize efficiency and revenue earning.